I - Send Standard Events :
- Step 1: Sign in to your Google Tag Manager account.
- Step 2: Select your website's container and click Add a new tag.
- Step 3: Click Custom HTML Tag and type a name for your tag.
- Step 4: Go to FB Ads > Events Manager and click Details for your pixel.
- Step 5: Click Set Up and select Manually Install the Code Yourself.
- Step 6: Copy the entire pixel base code (2)
- Step 7: Return to Google Tag Manager and paste the code in the HTML container.
- Step 8: Click Advanced Settings > under Tag firing options, select Once per page
- Step 9: Under Fire On, select All Pages.
- Step 10. Click Create Tag.