A catalog is a place where you can upload your inventory so you can use it in different ways in the Facebook family of apps.

Nécessaire pour :

1. Dynamic Ads
2. Marketplace
3. Collection Ads
4. Instagram Shopping
5. Conversational commerce in WhatsApp

There are basically 3 ways to populate a product catalog :

• 1° Add products manually using an interface. This is recommended to get started or if you have a reduced set of products (50 or less)
• **2° Upload a catalog feed file containing the information from all your products.**In this section, you'll learn about the specific format of these files. You may do a single manual upload, or let Facebook fetch it on a given frequency from your servers.
• 3° Add information about your products on your website and use the Facebook Pixel automatic events as an input source.

Ressources :

Configuration :

https://developers.facebook.com/docs/marketing-api/catalog-setup#feed-format

Modèle de fil de données :

https://www.facebook.com/business/help/1898524300466211?helpref=search&sr=3&query=data feed file