1 - Create a Catalog :

• Step 1: Go to Catalog Manager and in the top-right corner, click Create Catalog.
• Step 2: Select the Ecommerce catalog type and click Next.
• Step 3: Choose the business to that your catalog will belong. By default, the drop-down menu is set to Personal. Type a catalog name and click Create.
• Step 4: Click View Catalog > Add Products to add items to your catalog.
• Step 5: Select Add Manually to get started.

2 - Manually Upload Catalog Items :

• Step 1: If you have an existing catalog, go to Catalog Manager to see your catalog. In the top-right corner, click Add Products > Add Manually to begin. If you've just created a new catalog, you are redirected to the manual upload catalog page.
• Step 2 : Fill in all the fields to add a new product item:
  • The Name of your product should be under 26 characters (including spaces) for it to display without being cropped.
  • The Price is set to U.S. dollars, by default. After the first time you change the currency, your selection is remembered.
  • (Optional) Add a Content ID to run dynamic ads. This is an optional field. The Content ID needs to match a pixel event on your website and also needs to be associated to the catalog before you can run retargeting ads.
• Step 3: Click Add Product to save. To add more items, click Add Another Product and repeat the process.

3 - Product Sets

It's good practice to include all the products you promote on your website in your catalog.

But it's common that you want to create ads that promote only a subset of your products. Perhaps you run a campaign for seasonal products; those products you have a higher margin on, and many other options.

To do this, you should create a Product Set from your Product Catalog. By default, all catalogs have an “All Products” Product Set

You can create a new product set and choose from a wide set of rules.

You can filter all fields that appear on the product catalog, such as price, category, retailer ID, size, color, material, and by content of the custom labels.

4 - Différence entre "Product Set" et "Product Group" :

What is a product set?

A product set is a subset of products in your catalog. The default product set for each catalog contains all products. You can create your own product sets by applying filters on the data columns associated with your products through the Catalog Manager UI. A product set is required to create an ad set for your Dynamic Ads campaign. In each ad set, you can only promote one product set.

What is a product group?